Shrinking markets, unrelenting competition, and swiftly evolving technologies challenge the vitality of every business enterprise, large or small. As a consequence, the need for innovation that can drive a firm's growth has never been more pressing. Firms that have exhausted various growth strategies — mergers and acquisitions, process re-engineering, cost-cutting initiatives — recognize that continued success, or perhaps even survival, depends on generating new value from within. The Batten Institute's Innovation and Organic Growth Initiative is intended to illuminate how innovation can be the engine for sustained, internally generated business growth.