There is growing acceptance that business can play a constructive role in addressing global issues of sustainability. Today, entrepreneurs and innovators working within established enterprises are dedicating themselves to discovering market-driven solutions for the world's most pressing problems. The central question surrounding these efforts is, under what circumstances can business firms successfully innovate a path toward a sustainable future? The Batten Institute's Sustainability Initiative will focus on the mechanisms by which entrepreneurship and innovation can simultaneously drive a firm's market success and discover solutions to societal challenges such as climate change.